In today’s business world the way of marketing evolved greatly and content marketing a great extent takes the place of traditional marketing. The idea behind content marketing is to increase brand awareness & engagement and boost loyalty and sales by reaching the target audience.
In simpler words, content marketing means increasing brand awareness with the help of social media posts, websites, blogs, podcasts, press releases and many more. Content marketing is essential for any business because it helps in building brand awareness. Through content marketing, you can reach a large target audience at once.
But creating content is not an easy task. Your content should align with the market trends, audience preferences and needs. For creating compelling content copy you need effective content marketing tools that make your task easier. Now the question arises, how to choose the right tool?
Here is the list of ‘7 Best Content Marketing Tools to Boost Engagement’:
HubSpot is considered one of the best platforms to support and grow your business. HubSpot is a platform that provides all the marketing, sales and customer services tools in one place. Content marketing tools on Hubspot are available in both free and paid versions.
Understanding the demands and requirements of marketing, HubSpot offers flexible software to develop, edit, SEO and website themes. HubSpot is known for its most powerful marketing automation tools including live chat, chatbots and popup tools.
If you are creating brand awareness through your content, it is important to write clear and correct English. If the audience finds any grammatical or spelling error in your article or blog post they lose the sense of trust in your brand.
Grammarly solves this problem easily. Grammarly is basically an editing tool that analyzes your writing piece and finds out all the spelling and grammatical errors and gives suggestions to correct them.
According to your needs and requirements you can choose from paid and free versions of Grammarly. You can easily use Grammarly by installing the app from chrome. By adding it to the chrome extension you can edit your article in the same tab without any hassle.
If you are creating content on a daily basis you must face a situation when you felt like you are running out of content ideas. Finding out what to write according to market trends is itself very tedious. But BuzzSumo is a great content marketing tool that helps you in content idea research and also tells you the performance metrics of the same topic.
Apart from this, BuzzSumo also helps you in analyzing the content of your competitors and shows you their top-performing content. BuzzSumo will give you a fair idea of the trending and buzzing topics and saves you the time that goes into research.
An all-in-one content marketing tool, Semrush is a SaaS platform that helps in online visibility. The online SEO tool by Semrush provides you with lots of local and internationally searched keywords focusing on your target audience and analysing your competitor’s backlink profiles and OFF SEO techniques.
This single platform has more than 55 products and tools to help you improve your online marketing techniques. In addition to this, you can also check your company’s ranking and marketing performance metrics.
Any blog or post is incomplete without eye-catching visuals and graphics. Graphics are as crucial in content marketing as content. With appealing graphics, infographics and images you can easily attract the attention of the audience to your website.
Canva is a solution for all your graphics-related troubles. The pre-built templates and layouts save you a lot of time and effort. Anyone can use Canva and design the banners, posters and other graphics for the posts. Now, you don’t need to be an expert graphic designer to design banners, posters and any other posts. You can design easily with Canva and create your own design piece.
Wordable with its automatic and HTML element publish your post directly from Google Docs to various publishing websites like WordPress, Medium, and Hubspot. It is a handy tool that saves you a lot of time by directly publishing the content on the website without any manual help.
Wordable not only just publish your ready post but also corrects the undesired elements like unnecessary spaces and breaks in the post. And not just only text, Wordable also set tables, alt texts, and images and embeds video links accordingly. With just one click Wordable conveniently publishes your work and saves your team’s time.
ClickFunnels is a unique tool that helps businesses to create a sales funnel. The journey of visitors turning into leads is depicted by the sales funnel. It takes lots of time and effort in creating a sales funnel and ClickFunnels lighten this burden.
ClickFunnel is an easy drag-and-drop platform that creates an effective sales funnel. With the help of coding and programming, ClickFunnels guide visitors on your websites to go step by step through the entire sales process.
Most businesses use content marketing tools for growth and engagement. Initially, creating content was confusing and stressful work. These tools are great for saving your time and effort. In the fast pacing world, it is necessary that you not just only work hard but smart also. Therefore, these smart content marketing tools help you in creating content for your business swiftly.
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