Corporate Volunteering is the phenomenon in which a group of employees participates in social activities voluntarily. This is a community-improving initiative or charity and is part of a company’s CSR policy. It is a way for organizations and their employees to give back to their community. It often results in enhanced teamwork, skill development of employees, thus benefiting the company.
STRUCTURE TO CREATE PROGRAMS
Organizing a volunteering program in a company needs planning and a well-defined structure. Various structures can be used to create corporate volunteer programs but you must lay out what are the main necessities while planning a volunteer program. Some of them are:
- Decide the motive: You must think about what is the purpose of the program? Is it regarding employee development or is it for contributing to the community? Decide on the inspiration behind the program whether it’s for reducing turnover or for getting recognized as a great place to work.
- Framework: Figure out if you will launch an annual volunteering day on a specific (or flexible) date per office? Or will it be an ongoing program? Or ideally, a combination of both?
- Set up the right team: Organizing a corporate volunteering program is a common effort, and it’s important to involve the right teams from the work.
- Prepare your volunteering tools: In times like pandemics, it is not possible to organize an offline or fieldwork volunteering program, you must have the option for a virtual program. Set up the right tools and devices for times like these.
BENEFITS OF VOLUNTEERING
There are some key benefits of organizing a corporate volunteering program and some of them are listed below:
Image Of The Company
The company can picture a better brand image and develop a positive customer attitude. When you make people believe that you are not just any other company running towards profit and are willing to dedicate time and effort by doing something for the community, it creates an emotional impact on the customers and thus enhances your reputation in the market.
Maintaining a workplace where employees find pride in both the company they work for and the work they do helps to keep them stick to the company. This will not only result in improved employee retention but also increased employee engagement. This idea serves as a long-term benefit because it can help save finances associated with replacing an employee, which is estimated to be as much as three times an employee’s annual salary.
Volunteer programs increase the attraction of potential employees. It attracts and helps in hiring the best talent in the industry and helps to keep these workers on the job to ensure profit and increment for both the company and the employee.
Getting employees involved and volunteering in these community helping programs can increase the commitment they feel towards their job and the company they represent. Volunteering programs can make workers feel that the work they do is not only contributing to the company but is also helping the society they live in and other charitable causes that are important to them. This sense of fulfillment leads to increased productivity and higher workplace motivation.
Installing a volunteer program can be a productive way to help employees develop skills that will later be beneficial to their job performance. Many studies show that volunteering contributes to developing leadership skills. Workers can also be fluent in communication and enhance their problem-solving methods.
These are the five benefits that are a result of corporate volunteerism, and can effectively influence the company, employees, and the cause or charity associated with the program. Companies that are focused on social responsibility, are more likely to attract employees that are more willing to be involved in volunteer programs. It develops purpose-driven work that reaps long-term benefits for the entire company and prospective employees. Thus corporate volunteering is a smart choice for your company’s success.