You all must have heard the term ‘Guest Post’. But how many of you understand the true meaning of this term? Guest Posting is something that is getting immensely popular in today’s world. How does it work and what are the benefits of guest posts? You all must be looking for the answers to these questions. Relax, we got your back!
This article will help you understand what guest posts are and how they can help you. For your convenience let’s start from the beginning and understand the basic concept of Guest posts.
What Is A Guest Post?
A Guest Post and Guest Blogging is an article that is written by you for someone else. When you write a blog post and publish it on someone else’s website it means you created a guest post for them.
If you want to boost traffic on your website, guest blogging is an excellent way to do so. Guest posts are crucial for SEO as well because they bring organic and high-quality traffic that will be useful for your website.
Some people believe that guest posts are not worth the time and effort. Because it is a myth that Google does not support guest posts and lowers the ranking of such posts. There was a rumour that Google penalized guest posts and such blogs lost their ranking because of it. Google’s Matt Cutts stated in one of his Twitter posts that “We took action on a large guest blog network. A reminder about the spam risks of guest blogging ”. But Google soon clarifies that it did not penalise all the guest posts and only aimed at the poor quality content.
Therefore, it is very important for you as a guest post writer that you maintain the quality of your guest post and enjoy the perks and benefits that come along with it.
Tips For High-Quality Content
Guest posts will be beneficial for you only if your content is of good quality. So, here are some tips that you can use for creating high-quality content:
- Research Your Topic
In a guest post, it is essential to build the trust of your reader. To ensure that your content is trustworthy, you should always write about the topic you know about, and always remember to thoroughly research the topic you are going to write about.
The best way to build trust is to know your topic or niche properly. Start writing in your niche, in this way you can write a much better and more informative piece.
- Publish Unique Content
If you want to reach a wider audience, you have to make sure that your writing piece is different and unique from the others. If you are writing the same content as everyone else, how is it going to make you stand out from the crowd?
We indeed write with the information available to us through books or the internet. But if you want to make your content unique, incorporate your perspective, story, knowledge and ideas in the article. This way you can add your viewpoint on the subject which provides uniqueness to your content.
- Length of the Content
Once you decide on what topic you want to write and on what platform you want to publish it, you must decide the length and extension of your article. The audience on different platforms is like different things.
Let’s say someone is using a social media platform then he/she wants to read a post that is short and crispy. But on blogging websites, the audience is willing to read the full-length article comprising all the relevant and necessary information. Always keep your target audience in mind before drafting your post and do not include unnecessary things. Keep your article relevant, coherent and informative.
- Review and Edit
The last and most important step of writing a high-quality guest post is to review and edit your written piece. No matter how great a writer you are or how pronounced your writing skills are, you should always review and edit your article and then again proofread.
If you want to establish yourself as a high-quality writer, do not ever make the mistake of publishing your first draft without proofreading and editing. Always check your spelling, grammar, coherence and tone of the article.
Benefits of Guest Blogging
If you are still thinking that if guest posts mean writing for someone else why should you bother doing it, right? Let us explain to you how the guest posts will help you and your website. Here are the benefits of guest blogging:
- Improves Authority & Reputation
You can build authority for yourself and your business through guest posts. Writing high-quality guest posts builds the trust of the audience. With your knowledge and expertise, you can share valuable information with the audience that positions you as a subject expert of the particular niche and also helps in your personal growth.
- Organic and High-Quality Traffic
As you already know that guest posts are something that you write for someone else. This means that you have a chance of attracting the audience of that particular website also. By guest posting, you can attract an audience that is actually interested in your content piece. It might also drive them to your website.
Guest posts create backlinks to your website. Over a period of time, these backlinks convert into a higher search result position.
- Network Expansion
Guest posting helps you in professional network building. It will not happen overnight but eventually, your work will get recognized by other industry professionals. Guest blogging attracts that audience to your website who is actually interested in your work. And they come to your website because they like your article otherwise they move on to the next article. This gives you an opportunity to work with these people in the future.
Guest posting or guest blogging can help you greatly if done right. Do not think of guest posts as something you have to do for other websites. It is something that you do to enhance your skills and show your work to others. Guest posts help you in improving your authority and reputation, driving organic & high-quality traffic and network expansion.
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