Smart organizations always align goals to their strategic plans. We often go through terms like business plans, effective plans, and strategic communication when business decisions are taken.
Strategic communication is nothing but a clear difference between doing communication and doing purposeful communication. Purposeful communication strategically binds business goals to the core values resulting in better performance.
Strategic communication often results in building a strong and effective business reputation. It covers some key concepts like:
- The setting of a definite goal
- An effective message strategy
- Audience analysis to identify the audience
WHY STRATEGIC COMMUNICATION?
A communication strategy helps your business to determine the communication goals, audience and communicate the brand messages to the customers or team members. A communication strategy helps a company to save a lot of time and money. A company can make smarter decisions by adopting well-planned communication strategies.
We all know that a clear roadmap and a definite vision are the two core components to take the business forward. For the long-term growth of a business, companies hire talented professionals who could implement the right communication strategies.
Investing time and efforts in strategic communication often yields better results as it gives more space to work on business objectives and allocate desired resources towards goals.
TYPES OF COMMUNICATION STRATEGIES
Communication usually happens in one of three ways: verbal, nonverbal, and visual. Understanding the different methods of communication is important, especially at work.
- Verbal Communication
Verbal communication is the most common of all types of communication. It works through the spoken word, either face-to-face or remotely. Verbal communication is carried out in most interactions. In the business world, effective verbal communication is an integral part of any interpersonal interaction. Excellent verbal communication is vital for maintaining successful business relationships. Furthermore, it also helps in increasing productivity and decreasing errors if there are any.
- Nonverbal Communication
In nonverbal communication, things are often communicated through facial expressions, hand gestures, posture, and even appearance, all of which portray something about the speaker. For example, an employee with improper clothing and poor body language would communicate a lack of confidence or expertise. On the other hand, an employee with appropriate dress up nicely, who stands up straight and speaks clearly, may appear more serious or knowledgeable. In business meetings, even before it starts, the opposite side observes the body gestures and facial expressions with the purpose of making sense of symbolic messages.
- Visual Communication
Visual communication includes signs, maps, or drawings as well as graphic designs. These usually reinforce verbal communication and make a valid and understandable point. Visual signs help a person to remember important topics, give people something to look at, and help to portray the message being delivered. A strategic visual communication offers a convenient mode of decision-making. Moreover, it also helps customers make quick decisions as the company uses visuals to display products to make them self-explanatory.
IMPORTANCE OF COMMUNICATIONS STRATEGY
Helps To Better Connect With Customers
Communication strategy lays out a plan for the company to approach the customers in the planned manner. If a company lacks a good communication strategy, it fails to connect properly with the customers and achieve its desired goals.
Helps To Convey a Brand Message Easily
Strategic Communication helps the company to convey the brand message to the customers and helps in spreading the business in a wider area.
Helps To Develop A Culture of Collaboration
Effective communication helps to develop a culture of collaboration and a team-building spirit in companies. Through communication, employees are allowed to share opinions, feelings, and ideas, and be answerable when employees have complaints or any suggestions. This also helps to build a sense in all employees that they have a role to play in the company’s success, and the communication across levels of the company can lead to problems being noticed on time and resolved quickly.
Helps To Increase Productivity
A key advantage of strategic communication is that employees will make lesser mistakes. Managers can guide and direct their teams with more accuracy if owners convey goals more clearly with strategies and assignments. Similarly, they can develop high efficiency and maintain harmony in their work teams with clear, consistent, and accurate guidance and assistance. Workers will make fewer mistakes with clients and co-workers because the guidance they receive would be crystal clear. They will also more appropriately and effectively communicate clearly with customers in sales and service, with a positive outcome.
THE BOTTOM LINE
Strategic communication acts as a booster for business sales and attracts potential clients and customers. Thus, it is vital to adopt strategic communication to achieve better business results.