Ratan Tata Backs India’s First Senior Citizen Companionship Startup

Business Magazine

Companionship is a beautiful emotion that everyone craves for. We all need a companion with whom we can share our feelings or a person who just lends a listening ear without complaining. And this need is even stronger among senior citizens. 

To build the cross-generational bridge between young and elderly people, Goodfellows provides a young companion to the elderly people. The startup is incepted with the thought of providing companionship to the elderly. These young fellows will love the elderly just like their own grandkids. Also known as grandpals, the young friends will spend quality time with the elderly and accompany them to get their daily supplies and shopping. Be it accompanying the elderly to the doctor or giving them technological assistance, Grandpals will do it all.

To support this great initiative by the young and energetic companions, Ratan Tata has invested an undisclosed amount in Goodfellows. At the launch event of Goodfellows, Ratan Tata said, “People don’t know how it feels to be lonely until they are lonely themselves.”

Ratan Tata backs Goodfellows


Incepted by Shantanu Naidu, Goodfellows provides meaningful companionship to seniors through young fellows. “Intergenerational friendships are as special as any other bonds, if not anymore,” remarks Shantanu Naidu. Before laying the foundation of Goodfellows, Shantanu worked at the Tata office as General Manager. He closely works with the business tycoon, Mr Ratan Tata.

Goodfellow is not Shantanu’s first startup, he is also the Founder of Motopaws, a startup which makes glow-in-the-dark collars for stray dogs to prevent them from road accidents that happen due to darkness. Shantanu is also the author of the book “I came upon a Lighthouse: A Short Memoir of Life with Ratan Tata”. In this book, instead of writing about the great milestones and achievements of Mr Tata, he sheds the light on the bond he has with Ratan Tata and another side of his personality that is unknown to the world.

Inspired by the idea to provide companionship to the elderly, Shantanu Naidu is very fond of elderly people. In the words of Shantanu, these elderly people are “silver-haired, gold-hearted people.” After talking to many people Shantanu realized that over 15 million elderly people in the country live by themselves.  And even though these people find ways to fulfil their utility needs, they are still isolated when it comes to their emotional life.

With the aim to fulfil the isolation of senior citizens, Shantanu Naidu with a strong group of empathetic young graduates and professionals has volunteered to build the bond of love and friendship with many who seek it.



Goodfellows helps senior citizens in many ways by creating a personal bond with seniors. To avail the services of Grandpals, senior citizens have to take subscriptions with a nominal fee. The first month of the subscription will be free. After taking the subscription, senior citizens can easily enjoy the companionship of young fellows who love them just like their own grandkids. The services included in this subscription are:

  • Spend Quality Time Together

Spending quality time together with chit-chatting, reminiscing the stories, sharing happy and sad moments or simply just sitting together, Goodfellows are always ready to lend a listening ear.

  • Accompany Everywhere

It is always comforting if any elderly has that much needed assistance while going to the doctor for a regular checkup or to the market for buying daily essentials. Goodfellow accompanies them everywhere and gives them the desired support and comfort.

  • Providing Assistance In Technology

Gadgets and social media are a hard nut to crack, especially for senior citizens. Goodfellows are there for all senior citizens to patiently teach and assist with the basics of social media, smartphones and other gadgets.


1 thought on “Ratan Tata Backs India’s First Senior Citizen Companionship Startup

Leave a Reply

Your email address will not be published.