What Are The Most Popular Brands Among Gen Z?

What Are The Most Popular Brands Among Gen Z?


Brands always focus on attracting the right audience for recognition and revenue generation. For brands, it becomes essential to connect with the younger audience all the more nowadays. Attracting the younger audience can prove to be the game changer for any brand. If brands make a successful attempt in persuading customers can create an impressive, engaging and positive image in the market and consequently stand a chance to emerge as the most popular brands. 

Although it is not going to be easy for companies to attract the attention of Zen’s and becomes their favourite brands. Gen Zs are identified as people belonging to the age group between 10 and 24 years. According to the reports by Morning Consult, the most popular brand among Gen Zs is YouTube. This survey was based on six factors including customer satisfaction, quality of product or service, loyalty, customer service, ROI and the recommendation basis. 

Choosing collectively from different industries including Entertainment, Food, Clothing, Gaming & Streaming and Social Media Platforms, Gen Zs pick their favourite brands. Let’s take a look at what are the most popular brands among Gen Zs and see if you can find your favourite brand in the list. 

1. YouTube

Industry: Social Media   

Favorability: 86.23%

Starting in 2005 on Valentine’s Day, YouTube has successfully become the most popular brand among Gen Zs. Today YouTube has far more reach than cable TV or any other form of entertainment network. In October 2006, Google acquired YouTube for $1.65 billion and after 9 months that Google start monetizing YouTube by introducing the Ad feature.  

Youtube | Most Popular Brands Among Gen Z

2. Google

Industry: IT  

Favorability: 83.87%

Google was launched in 1998 by Larry Page and Sergey Brin (Co-Founders). The name Google was originally derived from the term ‘Googol’ which means the number 1 followed by 100 zeros, However, initially, Google was called BackRub. With the name “PageRank”, Stanford still owns Google’s Algorithm Patent. Today, Google Homepage is available in 80 different languages. 

Google | Most Popular Brands Among Gen Z

3. Netflix

Industry: Entertainment Streaming 

Favorability: 82.18%

With the growing popularity of video streaming platforms, Netflix is one of the biggest OTT platforms in the world. Netflix was founded in 1997 by Reed Hastings and Marc Randolph. Netflix was not originally started as a streaming service platform but as a subscription-based DVD service. Squid Games and Stranger Things are the most watched shows on Netflix.  

Netflix | Most Popular Brands Among Gen Z
Source: Facebook

4. Amazon

Industry:  E-Commerce

Favorability: 80.28%

In today’s world, it is important that you think about online shopping and cannot think of Amazon. Founded in 1994 by Jeff Bezos, Amazon was originally named ‘Cadabra’. Amazon was at first a book-selling website only. The first ever book that was sold on Amazon was Fluid Concepts and Creative Analogies by Douglas Hofstadter in 1995. 

Amazon  | Most Popular Brands Among Gen Z

5. M&M

Industry: Confectionery

Favorability: 79.81%

The most famous candy M&M was incepted in 1941. The name M&M stands for ‘Mars’ and ‘Murrie’. To stand out from the other candies and differentiate from the duplicate brands, the candies are stamped with iconic M&M marks. The bite-sized candy comes in a variety of colours. Recently the company also introduced a range of candy that is gluten-free and vegan-friendly with sweet and savoury options. 

M&M | Most Popular Brands Among Gen Z
Source: Wikipedia

6. Walmart 

Industry: Retail  

Favorability: 79.76%

The largest retailer in the US, Walmart is among the most popular brands among Gen Zs. Walmart was founded in 1962 by American Businessman, Sam Walton. It is also one of the largest organisations that employ millions of workers around the world. The popularity of Walmart is such huge that it has a museum with the name ‘Walmart Museum’ in Walton’s 5 and 10 in Bentonville, Arkansas.   

Walmart | Most Popular Brands Among Gen Z
Source: Forbes

7. Target

Industry: Retailer

Favorability: 79.66%

The second largest retailer in America, Target has the reputation of having clean and spacious shopping areas. The red balls that one can notice in front of every Target store are not just for aesthetics. Those red balls serve a safety purpose and prevent vehicles from driving into the doors. Target become even more popular with the younger generation after the company announced its policy that let its customers breastfeed anywhere in the store. 

Target | Most Popular Brands Among Gen Z
Source: CNBC

8. Doritos 

Industry: Food and Beverage  

Favorability: 79.32%

World’s one of the most favourite snacks, Doritos is a flavoured tortilla chip in neon orange colour. Started by a marketing executive, Arch West in 1966, Doritos were originally made in classic salted flavour. Today, Doritos comes in more than 100+ flavours ranging from classics, Spicy Nacos, Late Night Cheeseburgers, Ranch Dipped Chicken Wings and many more. Because of its golden-dusted seasoning, it is also known as “Golden Littel things”. 

Doritos | Most Popular Brands Among Gen Z
Source: Wikipedia

9. Kit Kat

Industry: Confectionery  

Favorability: 78.96%

Founded as “Rowntree’s Chocolate Crisp” in London, Kit Kat is one of the most popular chocolate brands in the world. At first, it was made so that workers could pack it along with their lunch. The famous concept of ‘Break’ associated with Kit Kat came out in 1958. During World War II, Kit Kat came in Blue packaging and then over a period of time the wrapper changed its colour to red. 

Kit Kat | Most Popular Brands Among Gen Z
Source: Nestle

10. Oreo  

Industry: Food and Beverage 

Favorability: 78.57%

The delicious cookie, Oreo has been ruling people’s hearts for many decades. First introduced in 1912 by Nabisco was earlier considered as ‘high-class biscuits’. The creme between two cookies makes it a perfect sandwich for creme biscuits. The fun fact about Oreo cookies is that it takes two hours to make each cookie. With more than 85 flavours, Oreo comes in Toffee Crunch, Brownie, Green Tea, Popcorn and many other flavours.

Oreo | Most Popular Brands Among Gen Z
Source: Amazon.in

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