Billions of people around the world are using social media applications and the number is just growing day by day. To watch plenty of videos, we have YouTube; To exchange messages with friends in our free time, we have Instagram, Facebook and Whatsapp; To video call our friends, we have Zoom and other platforms.
Our growing love for social media is not just changing the way we communicate but is also changing the way we do business. Now that we have used the word ‘Business’, can you name one platform that you can primarily use for your business and other professional purposes? It’s LinkedIn.
It is the world’s largest professional network with more than 830 million members in more than 200 countries and territories around the world. The mission of this platform is to connect the world’s professionals to make them more productive and successful.
By now, you must have understood how important it is for professionals to use LinkedIn. Let’s take a deep dive into this networking platform and understand why you need a LinkedIn account.
1. To Build Your Brand
Do you know that people nowadays search for any businessperson they hear about on LinkedIn? Yes, that’s true. Now, imagine what if they don’t find you there?
It’s time to create a LinkedIn profile and keep it updated as it helps you create your own brand. LinkedIn’s exclusive features like endorsements and recommendations can also help you a lot as the people who know you can write a testimonial for you which would validate your expertise in the area you are working.
Remember, when clients, coworkers, investors, and other stakeholders see your profile, they should gain a strong understanding of who you are and what are your capabilities.
2. To Build Connections & Network
NETWORKING is all that matters when you run a business. LinkedIn is a perfect platform to build relationships with professionals from diverse industries, domains, expertise, and backgrounds.
Rejecting connections you don’t know may not be an ideal option to choose because you aren’t only saying ‘No’ to them but also to everyone in their network. So, in order to grow your network, build as many connections as you can.
In the worst-case scenario, if someone ends up being a spammer, you can easily block the person.
3. To Rank Your Name on Google
Have you ever Googled your name? If not, then try doing it. If yes, then what pops up on the first page of results? Can you find your name?
Ranking your name on Google and that too on the first page can be really difficult but you can do it through LinkedIn. How? See, LinkedIn is a powerful and very well-known network. It’s easier to get your LinkedIn page to rank on Google.
The good part is, if your LinkedIn profile is the first thing that appears on the Page of your prospective client when they search for you, it’s a plus point. It will help him trust the brand as the person behind the brand is on the first page of Google.
4. To Research About Companies
There are 149 industries on LinkedIn. Now imagine the number of companies available on this platform.
You can research your competitors and look at what are they doing, for example, their marketing strategy, their model, and their approach toward their customers. This will inspire creativity, progress, and growth in your company.
Knowing about other companies will also help you collect industry insights and important news which can help you develop better sales and marketing campaigns for your business.
5. To Build Real Connections
In the first quarter of 2022, Facebook, a very popular social networking application, took action on 1.6 billion fake accounts. This clearly shows that social media applications are full of fake accounts. Fortunately, LinkedIn seems to be a real and authentic platform as it takes accurate information.
People, on this platform, upload their own pictures and update their own educational and professional details as it is being used only for professional purposes. People avoid using falsified information as it would be of no use to anyone.
6. To Use It As a Professional Diary
How about posting all your achievements that you achieve professionally on a platform that is seen by professionals only? That sounds like a great idea, right?
Your LinkedIn profile is like a professional diary which you can use to mention about an award you were felicitated with or a project you are going to handle. If you keep your profile updated with all these details, it will enhance your profile and thus will help you gain more connections.
You can also add new skills that you are learning or have mastered in, as it will have a positive impact on your organization.
7. To Build Your Own Identity
You are building your own identity through LinkedIn. As you are running your own business, you can use it to promote the products/services that your company is offering. You can also use it for advertisement and promotion purposes.
You can also get in touch with your ex-colleagues, colleagues, and peers and know what they are doing in their careers.
Now that you have all the reasons to make LinkedIn a part of your professional life, get LinkedIn and get connected!
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