What if we tell you that a startup brings to you a range of plant-based meats? No, we aren’t bluffing. Imagine Meats, a plant-based meat initiative by the very famous Bollywood couple, Ritesh and Genelia Deshmukh, brings to you different variants of ready-to-prepare meats, including keemas, biryani dishes, nuggets, seekh kebabs, and sausages via plant-based varieties sans real meat.
“Let me be honest. There have been times when I have craved the taste and indulgence of meat. With Plant-Based Meat around, I am a much happier vegetarian now. I would rather just imagine meat,” says Ritesh who had been a hardcore meat eater but turned vegetarian 4 years ago.
These next-gen plant-based options, just like conventional meat, are composed of essential vitamins, proteins, water, minerals and fat. These products offer complex carbs and fibre and that too with replicating the texture, ultimate taste and experience of meat-eating. What else do you need?
“We want Imagine Meats to be a choice for anybody seeking the taste of meats without the guilt of environment and public health impacts,” says Genelia Deshmukh, the Founder.
PRESENCE ACROSS GEOGRAPHIES
Imagine Meats is available online in Mumbai, Navi Mumbai, Thane, Pune, Mysore, Kolkata, Delhi/NCR, Hyderabad, Bangalore, Chennai and Agra. It is also available offline in 60 other cities and is also expanding all over the country.
Ritesh Deshmukh used to look for a solution to his meat cravings when he used to be a non-vegetarian. After spending years looking for the perfect mix, he ended up finding the alternative by himself via Imagine Meats. However, it took him two years to make this a reality, but here he is, with Genelia, offering a wide range of craveable plant-based meats.
- Imagine Nutrition
Plants can quite effectively reflect the taste and texture of animal meat. Healthier than regular meat, they’re lower in saturated fat and calories.
- Imagine Flavour
Worrying about the exact same flavour? Well, you get that too! Imagine Meats offers all the natural flavours of animal meat in plant-based meat loaded with flavours and the same texture.
- Imagine Environment
No animals are harmed while making plant-based meats. Additionally, these are not only better for the environment but also for the stomach as well. Another significant reason why plant-based foods are better for the environment is that they require comparatively less farmland and water and create less pollution than the meat industry.
- Imagine Health
How about consuming plant-based meat that has no cholesterol and no animal hormones? Wow! It is an ideal solution for all those who wish to indulge in the rich and exotic experience of meat eating without the guilt of harming animals and the environment.
The Good Food Institute
The development of Imagine Meats is guided by The Good Food Institute (GFI), a US-based non-profit organization. The NGO is an exclusive promoter of plant-based alternatives to meat, dairy and eggs within the circle of environmental sustainability.
According to the United Nations, global meat production is projected to double by the year 2050 which is a growing concern. Therefore, arises the need for Plant-based meat that can satisfy the meat cravings of all those wishing to eat non-vegetarian food.
A respectable number of people are moving toward opting for vegan meat that tastes exactly like meat, as the awareness of climate change and animal cruelty is increasing.
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